AuthorEddie Hyde

Copy is written content that tries to persuade a person or group to take a particular action, for example, to build brand awareness, generate sales or secure investment. Copy is the words on your website, in your sales presentation, and in every email you send. Headlines that stand out Web pages that get read and shared More sales/leads/candidates Better sales/leads/candidates Lower cost of acquisition Improved branding and status within the industry

#DaripadaNunggu by Mirum

Better Things to do Residents of Jakarta are used to waiting for everything – for traffic to clear, for queues to move, for websites to load. Web browser company Opera’s campaign – #DaripadaNunggu, or “Better Things to do” – aims to inspire people to do something useful instead of just waiting. The campaign generated over 6,000 social posts from people sharing their personal experiences of...

Video Recruitment

Automated video interviews  Phone interviews can be repetitive, one-dimensional and don’t give enough insights into the candidates’ personality. Since they are often used at the first stages of the recruitment process, recruiters usually find them time consuming and challenging to coordinate. Engage candidates with a structured interview in a fair and efficient process with increased...