#DaripadaNunggu by Mirum

Better Things to do

Residents of Jakarta are used to waiting for everything – for traffic to clear, for queues to move, for websites to load. Web browser company Opera’s campaign – #DaripadaNunggu, or “Better Things to do” – aims to inspire people to do something useful instead of just waiting.

The campaign generated over 6,000 social posts from people sharing their personal experiences of how they leverage the power of the internet to use their waiting time to do something meaningful to them.

Created by digital agency Mirum Jakarta, the website www.daripadanunggu.com invites the audience to take part in an interactive video directed by Indonesia’s acclaimed director Salman Aristo.

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Copy is written content that tries to persuade a person or group to take a particular action, for example, to build brand awareness, generate sales or secure investment.

Copy is the words on your website, in your sales presentation, and in every email you send.

Headlines that stand out
Web pages that get read and shared
More sales/leads/candidates
Better sales/leads/candidates
Lower cost of acquisition
Improved branding and status within the industry

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