It’s easy to think that your brand story is the history of your business, maybe the history of the founders, or something you came up within a marketing meeting and turned into a few social media posts. Those can be a part of it, but a brand story is much bigger than that.  Your brand […]

Recruiting is expensive and time consuming.  Getting your copy right in the advert in is the first step to getting the applicants you actually want.  You can make huge savings in time and resources by getting this very first step in recruitment nailed.   Another reason to make sure your advert appeals to the right type