Posts

#DaripadaNunggu by Mirum

Better Things to do Residents of Jakarta are used to waiting for everything – for traffic to clear, for queues to move, for websites to load. Web browser company Opera’s campaign – #DaripadaNunggu, or “Better Things to do” – aims to inspire people to do something useful instead of just waiting. The campaign generated over 6,000 social posts from people sharing their personal experiences of...

Video Recruitment

Automated video interviews  Phone interviews can be repetitive, one-dimensional and don’t give enough insights into the candidates’ personality. Since they are often used at the first stages of the recruitment process, recruiters usually find them time consuming and challenging to coordinate. Engage candidates with a structured interview in a fair and efficient process with increased...

What Does Your Brand Story Say About You?

It’s easy to think that your brand story is the history of your business, maybe the history of the founders, or something you came up within a marketing meeting and turned into a few social media posts. Those can be a part of it, but a brand story is much bigger than that.  Your brand story tells your audience who you are Your story includes everything, from the type of paper you use to the voice...