A persuasive sales page needs more than confident language. Numbers, comparisons and promises should connect to something a reader can inspect. Use this evidence review to find passages that deserve a source or a clearer qualification before a draft goes live. It is particularly useful when a page has been edited by several people and the evidence behind its strongest statements is no longer obvious.
Sales-page evidence review
Find claims worth checking and prepare an evidence brief for a rewrite.
This rule-based review highlights wording for editorial review. It cannot verify whether a claim is true.
What the result shows
The review uses a small set of wording rules to identify passages containing numbers or claim-like language. It presents those passages as prompts for an editor to check their source, scope, date and limitations. A passage that is not flagged may still need evidence. The tool does not verify facts, judge the reliability of a source or generate a rewritten sales page.
Prepare the information for this review
The labels in the tool describe the measurement or record needed for each input. The following checks help keep the entered information consistent with the case you intend to review.
- Sales-page draft: Provide enough detail for another person to understand the point without searching through unrelated correspondence. Separate confirmed information from questions that still need an answer, and retain useful source references.
Check the result against the source records
This rule-based review highlights wording for editorial review. It cannot verify whether a claim is true.
Start with one case whose inputs you can trace back to the original records. Run the tool and compare its labels, units and dates with that example before preparing a wider review. If a value is uncertain, record the uncertainty in your working notes and resolve it with the person who holds the source information. A neatly presented result is useful only when the assumptions behind it are also clear.
Keep a copy and agree the next action
Use Download report to keep the written result and Download results CSV when you want to work with its records in a spreadsheet. Save inputs keeps a JSON file that can be restored into this same tool later. Editing an input hides the old result until you run the tool again, which helps avoid sharing an output that belongs to an earlier set of assumptions.
Where report emailing has been configured, Email my results lets you request a copy and send the same inputs and result to this site for follow-up about your request. The form explains who receives the copy and requires a completed security check. Check the recipient address carefully before sending. The email request uses the current result, so review the entered information before choosing that option.
Questions to settle before sharing
Decide who should check the source information, who can approve the proposed next step and when the record should be reviewed again. Keep the output with its underlying documents so a later reviewer can distinguish the facts entered today from any changes made afterwards. If the result prompts a query, describe the specific input or assumption you want checked instead of sending an unexplained total on its own.
For help with the next step, Discuss your copy.