Posts

What Does Your Brand Story Say About You?

It’s easy to think that your brand story is the history of your business, maybe the history of the founders, or something you came up within a marketing meeting and turned into a few social media posts. Those can be a part of it, but a brand story is much bigger than that.  Your brand story tells your audience who you are Your story includes everything, from the type of paper you use to the voice...

Writing A Better Job Advert – Some Do’s & Don’ts

Recruiting is expensive and time consuming.  Getting your copy right in the advert in is the first step to getting the applicants you actually want.  You can make huge savings in time and resources by getting this very first step in recruitment nailed.   Another reason to make sure your advert appeals to the right type of candidate is avoiding high turnover.  Get the...